Start-upīs

Our services help start-ups - brand new companies, university spin-off, spun-off of major corporations, at pre-seed, early or late stage in the water industry – build four pillars for growth: investors (capital), partners (profitability), customers (revenues) and validators (case studies) that help start-ups cross the “valley of death” between research and development and positive revenue. ur services help start-ups - brand new companies, university spin-off, spun-off of major corporations, a at help start-ups cross the “valley of death” between research and development and positive revenue. Our services of four pillars usually cover the following key areas:

Funding (Capital)

Business strategy: Review and refinement investor documentation (business plan, investor pitch, executive summaries, projected financial statements, and so on) to effective attract and convince family offices, business angels, venture capital or private investors.
 
Internal Innovation-driven growth strategies: Your business is already driving business through innovation– at customer operations, in the R&D lab, with partners. Looking at the successes that you see today, we identify how to build those existing innovation resources.

Validators (Case Studies)

Pre-validation strategy: finding a real-life situation which represents the target application and right location to establish pilot plants and demonstration scale opportunities to validate and verify water technology operating in real-world conditions.
 
Post-validation strategy: prepare necessary arrangements and agreements with water utilities, governments or private corporations to establish first commercial reference as a natural extension of the relationship formed during validation period.

Partners (Profitability)

Accelerate technology adoption strategy:  research the market and develop a cohesive strategic partner plan (JV, alliances, licensing, ) to scale up technology. Develop value proposition, business model and business case. Co-lead and manage a robust partner outreach process, making connections, building relationships, and driving the discussions forward. Finally we negotiate, close, measure, and monitor.
 

Customers (Revenues)

Entry market strategy: obtain first commercial orders with a business model which allows to accelerate the market’s adoption of the innovation.
 
Revenue model and business development strategy: Review of the business model, the value proposition, the sales strategy and the sales funnel.
Revenue model and business development strategy: Review of the business model, the value proposition, the sales strategy and the sales funnel.